BlOGS

In the digital age, trust in artificial intelligence (AI) is crucial. Salesforce stands out for its focus on trustworthy and ethical AI, and at Orange Digital we follow similar principles to protect your data and ensure responsible use of AI. We explore how Salesforce builds this trust through data quality, human oversight and training, and how Orange Digital implements strict data protection policies and customized solutions. Find out more about how our solutions can transform your business with secure and trusted AI.

Salesforce Einstein, Salesforce's artificial intelligence technology, has become an indispensable tool for companies that want to make the most of their data and improve the customer experience. From personalizing interactions to making informed decisions, Einstein transforms the way businesses operate. At Orange, we not only implement these tools, but we offer ongoing support to ensure that your company takes full advantage of Salesforce Einstein's capabilities. Find out how we can help you take your business to the next level with Salesforce Einstein!

In an ever-evolving digital world, businesses need to connect with their customers in a more effective and personalized way. Discover how the new TikTok and WhatsApp integrations with Salesforce Marketing Cloud can transform your marketing and customer service strategy, generating high-quality leads and improving customer engagement. Learn how Orange can help you leverage these powerful tools to drive growth and differentiation for your brand.

Tracking key metrics is vital to optimizing your sales performance. This blog highlights the most important metrics you should monitor, such as sales volume, conversion rate and customer retention, to make informed decisions and continuously improve your results.

Knowing your target market is essential to the success of your business. In this blog, we show you how to collect and analyze data from various sources, segment your audience and create detailed customer profiles to customize your sales strategy and maximize your conversions.

In today's business world, data is critical to making informed decisions and maximizing sales. This blog explores how companies can use data to identify target markets, optimize sales processes, improve sales skills, and motivate teams. It also highlights how Salesforce Data Cloud unifies data from multiple sources to provide a complete and accurate view of customers, improving marketing, sales and service activities. Orange Digital CX, with its expertise at Salesforce Marketing Cloud, offers managed services to help companies transform data into tangible results, supporting them every step of the way.

Salesforce Connections 2024 in Chicago brought together marketing and e-commerce leaders to explore innovations in AI and data management in Salesforce. Orange Digital CX stood out by taking its customers along, offering personalized itineraries and a tour of the city on a party bus. The event featured breakthroughs such as Salesforce Einstein 1 and conversational assistants, highlighting the power of AI in personalization and business efficiency. It was a transformative experience that underscored Orange Digital CX's commitment to digital marketing optimization. Find out more about our solutions and how we can help you.

On May 22, 2024, the Salesforce World Tour CDMX at Centro Citibanamex brought together business leaders and technology experts to explore innovations in AI and CRM. Orange Digital CX stood out with its presentation "From Chaos to Order: Data Cloud Done Right" and an informative booth on how to optimize digital marketing with Salesforce Marketing Cloud. Find out more about the key events and how we transform data into results by reading our full blog.

Discover the latest trends in digital marketing at Salesforce Connections 2024, taking place May 22-23, 2024 in Chicago, Illinois. With the theme "The moment of data and AI where everything fits together," this event is designed to reinvent marketing, commerce and customer experiences through artificial intelligence.