BlOGS

In today's business world, data is critical to making informed decisions and maximizing sales. This blog explores how companies can use data to identify target markets, optimize sales processes, improve sales skills, and motivate teams. It also highlights how Salesforce Data Cloud unifies data from multiple sources to provide a complete and accurate view of customers, improving marketing, sales and service activities. Orange Digital CX, with its expertise at Salesforce Marketing Cloud, offers managed services to help companies transform data into tangible results, supporting them every step of the way.

Salesforce Connections 2024 in Chicago brought together marketing and e-commerce leaders to explore innovations in AI and data management in Salesforce. Orange Digital CX stood out by taking its customers along, offering personalized itineraries and a tour of the city on a party bus. The event featured breakthroughs such as Salesforce Einstein 1 and conversational assistants, highlighting the power of AI in personalization and business efficiency. It was a transformative experience that underscored Orange Digital CX's commitment to digital marketing optimization. Find out more about our solutions and how we can help you.

On May 22, 2024, the Salesforce World Tour CDMX at Centro Citibanamex brought together business leaders and technology experts to explore innovations in AI and CRM. Orange Digital CX stood out with its presentation "From Chaos to Order: Data Cloud Done Right" and an informative booth on how to optimize digital marketing with Salesforce Marketing Cloud. Find out more about the key events and how we transform data into results by reading our full blog.

Discover the latest trends in digital marketing at Salesforce Connections 2024, taking place May 22-23, 2024 in Chicago, Illinois. With the theme "The moment of data and AI where everything fits together," this event is designed to reinvent marketing, commerce and customer experiences through artificial intelligence.

In this blog post, we recap the webinar "You Have Marketing Cloud.... Now What?" presented by Orange Digital CX and DESelect during which we explored the essential next steps after implementing Salesforce Marketing Cloud (SFMC). We highlighted how DESelect acts as the perfect bridge between the basic and advanced SFMC modules, allowing users to optimize audience segmentation without the need for complex SQL queries.

Where to start with Marketing Cloud? What to do after you implement Marketing Cloud? With these training, change management and strategic planning strategies, you'll be ready to optimize your experience with Salesforce Marketing Cloud. Don't miss the opportunity to take your marketing to the next level.

Learn about the benefits of DESelect: an application for Salesforce Marketing Cloud. Also, register for our next Webinar in partnership with DESelect and get even more out of this tool.

Brief introduction on the importance of digital marketing in the insurance industry and the need to adopt new strategies to stay competitive in an ever-changing environment.

Discover how technology is revolutionizing the world of insurance agents and brokers in the digital age. We'll explore the latest trends and strategies for making the most of digital tools, with a special focus on Salesforce Marketing Cloud. From personalizing customer interactions to optimizing the sales process, you'll learn how to propel your insurance business to success in the digital world. With real success stories and practical tips, this guide will help you master digital marketing and stand out in an increasingly competitive marketplace.