Our success stories

Konfío

Challenge

Konfío, a Mexican financial company focused on driving SME growth, faced the challenge of improving the efficiency of its marketing strategies and gaining a more complete view of its performance metrics. Data privacy regulations and the need to optimize its marketing investments presented additional obstacles.

Solution

Through a collaborative effort with Orange Digital CX and the implementation of Salesforce's Marketing Intelligence, Konfío achieved a remarkable shift in its marketing operations. The strategy revolved around advanced analytical technology implementation and the consolidation of marketing data within a single platform. This enabled Konfío to gain deeper insights into its audience and enhance campaign optimization more efficiently.

Impact

Through the partnership with Orange Digital CX and the incorporation of Marketing Intelligence, Konfío experienced remarkable results. They were able to centralize all the data they had, from campaign performance to the impact they are having on their audience. In addition, the improved visibility of performance metrics allowed Konfío to make more informed and strategic decisions.

"(Orange) is not just a typical technical partner but they like to understand what your business strategy is, what your target audience is, and they also look to work more as a businness partner rather than as just an implementation team."

Mario Martinez

CRM Director at Konfío

Deportivo Toluca F.C.

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Challenge

The fans of Club Deportivo Toluca, hailing from a city known for its cold climate, exhibit immense passion and demand excellence from their team. They are emblematic supporters, creating a fiery atmosphere in the stadium that has earned it the nickname 'Infierno' (Hell). However, there was a significant challenge - the club's communication with the public was not intimate enough. Fans would attend matches, return home, and remain unaware of team updates until the next game. There was a perception that both parties did not share the same objective, and relying solely on social networks was insufficient. What was required was a tool that could bridge the gap and bring the fans closer to the team.

Solution

Through Salesforce Marketing Cloud, the strategy focused on innovating communication channels and empathizing with the entire fan journey. We sought to connect the real (physical) experiences of the fans with the digital world, from the moment they are at home, to the moment they arrive to live the stadium experience. All focused on creating experiences through active communication that really listens to them. The execution of the strategy was divided into innovation, digital experiences and on-site events. All this was achieved through the use of Salesforce Marketing Cloud and a team focused on design and architecture of Journeys for fans and everything that has to do with the performance and optimization of the Journeys.

Impact

Going from not knowing the fans to knowing them completely, understanding how they consume, how to sell them products, how to encourage them to visit the stadium and create an unforgettable experience. Innovative strategies were implemented through Salesforce Marketing Cloud, managing to increase the fan base by more than 100%, reaching our goal of season ticket sales, which is something incredible because every tournament we set a much higher goal and without believing that we were going to meet it this tournament we did. "I think this connection has been the best thing we have had throughout this time with Orange."

"From increasing our fan base to more than 100%, reaching our goal of season ticket sales, which is something incredible because every tournament we set a much higher goal and without believing that we were going to meet it this 2023 closing tournament we met it."

Fernanda Echeverri

Digital Marketing and Innovation

Aplazo

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Challenge

Aplazo is a Buy Now, Pay Later (BNPL) platform that provides simple and transparent bi-weekly credits in physical stores or online for people without a credit card. Like any startup or growing company, Aplazo experiences significant expansion in customer and merchant acquisition. However, with such fast-paced growth, it becomes challenging to anticipate what will happen in a week, a month, or three months. Consequently, they need a tool to sustain this growth and execute digital strategies to achieve their goals.

Solution

As digital natives, they opted to utilize the Salesforce Marketing Cloud tool with the support of Orange Digital. As a managed service provider (MSP), Orange played a crucial role in bringing their digital strategy ideas to life, finding the best ways to leverage the platform's capabilities. The strategies focused on Growth Hacking, consolidating the information to facilitate the company's scaling process and enhance designs, customer journeys, and overall business results.

Impact

With these digital strategies, it was possible to personalize each communication instance with over three thousand businesses and more than 500 thousand Aplazo users, leading to significant growth. With the support of Orange, Aplazo managed to scale its organic channels by 7X within just 8 months.

"People who are highly skilled and experts in everything related to Marketing Cloud, along with the support that Orange provides, make it unimaginable for Aplazo not to have Orange as an ally to continue operating Marketing Cloud"