BlOGS

At Orange Digital CX, our commitment to the community is reflected in our participation in the global Pledge 1% movement, where we dedicate 1% of our time and resources to make a meaningful difference. Recently, our team in CDMX teamed up with Fundación Casa Hogar Dulce Hogar to transform their facilities, providing materials and painting floors and walls, creating a more welcoming environment for the children. This activity is just one of several initiatives we have carried out, with similar actions in Argentina and Monterrey, demonstrating our ongoing commitment to the well-being of our communities.

Salesforce Marketing Cloud (SFMC) stands out as an essential solution for personalizing and automating customer interactions across multiple channels. With advanced artificial intelligence capabilities, SFMC enables the creation of highly personalized messages, automates routine tasks and provides real-time analytics to optimize campaigns. By implementing these best practices and with the support of Orange Digital, companies can transform their marketing strategies and maximize their results. Find out how to improve your customer experience with SFMC and Orange Digital!

Choosing between an in-house team and a Managed Service Provider (MSP) such as Orange Digital CX can be critical to the success of your business. While an in-house team offers brand-specific expertise, an MSP brings specialization, flexibility and efficiency, allowing you to scale your operations and maximize your return on investment. Find out how an MSP can transform your marketing strategy in our latest article - don't miss it!

In the digital age, trust in artificial intelligence (AI) is crucial. Salesforce stands out for its focus on trustworthy and ethical AI, and at Orange Digital we follow similar principles to protect your data and ensure responsible use of AI. We explore how Salesforce builds this trust through data quality, human oversight and training, and how Orange Digital implements strict data protection policies and customized solutions. Find out more about how our solutions can transform your business with secure and trusted AI.

Salesforce Einstein, Salesforce's artificial intelligence technology, has become an indispensable tool for companies that want to make the most of their data and improve the customer experience. From personalizing interactions to making informed decisions, Einstein transforms the way businesses operate. At Orange, we not only implement these tools, but we offer ongoing support to ensure that your company takes full advantage of Salesforce Einstein's capabilities. Find out how we can help you take your business to the next level with Salesforce Einstein!

In an ever-evolving digital world, businesses need to connect with their customers in a more effective and personalized way. Discover how the new TikTok and WhatsApp integrations with Salesforce Marketing Cloud can transform your marketing and customer service strategy, generating high-quality leads and improving customer engagement. Learn how Orange can help you leverage these powerful tools to drive growth and differentiation for your brand.

Tracking key metrics is vital to optimizing your sales performance. This blog highlights the most important metrics you should monitor, such as sales volume, conversion rate and customer retention, to make informed decisions and continuously improve your results.

Knowing your target market is essential to the success of your business. In this blog, we show you how to collect and analyze data from various sources, segment your audience and create detailed customer profiles to customize your sales strategy and maximize your conversions.

In today's business world, data is critical to making informed decisions and maximizing sales. This blog explores how companies can use data to identify target markets, optimize sales processes, improve sales skills, and motivate teams. It also highlights how Salesforce Data Cloud unifies data from multiple sources to provide a complete and accurate view of customers, improving marketing, sales and service activities. Orange Digital CX, with its expertise at Salesforce Marketing Cloud, offers managed services to help companies transform data into tangible results, supporting them every step of the way.