BlOGS

This AI-powered autonomous agent system enables companies to automate key tasks, optimize the customer experience and provide 24/7 support. In this guide, we introduce you to everything you need to know about Agentforce so you can decide how to integrate it into your business.

In this blog we explore how the sports and entertainment industry is using digitization to better connect with its fans and enhance their experience. Experts from Orange Digital CX and Boletomobile discussed advanced personalization and data monetization strategies, from creating unified fan profiles to implementing segmented promotions that drive loyalty and return. Innovations such as digital ticketing and personal data protection, key to delivering integrated and secure experiences, were also addressed.

From October 10-12, 2024, MKT Fest brought together marketing leaders and experts. For three days, they discussed the trends, tools and strategies that are redefining marketing in the Fashion, Entertainment, Sports and Trends industries. The event became an essential space to share knowledge and connect professionals in the sector, and among the most outstanding talks was the spotlight of Orange Digital: "Data is the New Cash", given by our CEO and Co-founder, Héctor Romero.

At MKT Fest, Sephora highlighted its commitment to inclusion and diversity as central to its marketing strategy. Through its manifesto, the brand seeks not only to promote beauty, but to do so in a way that celebrates authenticity and empowers all people to express themselves. During the talk, they discussed how Sephora has integrated these values into its campaigns and activities, ensuring that each action reinforces its mission to be an inclusive brand.

MKT Fest 2024 brought together the industry's most prominent leaders to share their ideas, strategies and experiences. With Orange Digital as an official sponsor, this event was consolidated as the largest marketing congress in Mexico, giving attendees the opportunity to connect and learn from experts in different areas. We share with you a summary of the talks by Nike, Universal Pictures and McDonald's, with key ideas that highlighted the importance of authenticity, innovation and connection with consumers.

Over the course of three days, marketing industry leaders shared their knowledge and experiences in talks, spotlights and masterclasses; during the event they highlighted the trends that are transforming the marketing landscape. Here is a summary of the highlights.

The "Road to MTY 26" talk at MKT Fest explored how Monterrey is preparing to be one of the venues for the 2026 World Cup, highlighting its role in the organization of this mega-event. With the participation of representatives from Rayados, the Monterrey FWC26 organizing committee, and the Nuevo León Ministry of Tourism, the plans to welcome millions of visitors, the preparations for the BBVA Stadium and the city's tourism positioning strategy were discussed. Key details of the tournament were shared, including the expansion to 48 national teams and 104 matches, as well as opportunities to boost tourism and the local economy.

At MKT Fest, Kim de Anda, Regional Marketing Manager for Duolingo Latin America, shared how "unhinged marketing" has redefined the way the brand communicates on social media. Through authentic and unconventional strategies, such as the use of its famous Duo bot on TikTok, Duolingo has been able to connect with audiences by showing a fun and real approach. Kim explained that the key to their content is not to drive immediate downloads, but to stay in users' minds for when they decide to learn a new language.

Discover how to get the most out of Salesforce Marketing Cloud (SFMC) with these 8 keys that will help you improve your digital marketing campaigns. From effective segmentation to the use of artificial intelligence and advanced personalization, this blog will guide you in aligning strategies with your company's goals, real-time optimization and much more. Learn how to transform your relationship with your customers and boost your results with SFMC!