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How to Improve Fan Experience with Digital Strategies and Use of Data

In this blog we explore how the sports and entertainment industry is using digitization to better connect with its fans and enhance their experience. Experts from Orange Digital CX and Boletomobile discussed advanced personalization and data monetization strategies, from creating unified fan profiles to implementing segmented promotions that drive loyalty and return. Innovations such as digital ticketing and personal data protection, key to delivering integrated and secure experiences, were also addressed.
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Orange Digital at MKT Fest 2024: Data, AI and the Future of Marketing

From October 10-12, 2024, MKT Fest brought together marketing leaders and experts. For three days, they discussed the trends, tools and strategies that are redefining marketing in the Fashion, Entertainment, Sports and Trends industries. The event became an essential space to share knowledge and connect professionals in the sector, and among the most outstanding talks was the spotlight of Orange Digital: "Data is the New Cash", given by our CEO and Co-founder, Héctor Romero.
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Being Part is Beautiful: Sephora's Commitment to Inclusion at MKT Fest 2024

At MKT Fest, Sephora highlighted its commitment to inclusion and diversity as central to its marketing strategy. Through its manifesto, the brand seeks not only to promote beauty, but to do so in a way that celebrates authenticity and empowers all people to express themselves. During the talk, they discussed how Sephora has integrated these values into its campaigns and activities, ensuring that each action reinforces its mission to be an inclusive brand.
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Nike, McDonald's and Universal Pictures: Stories of Authenticity at MKT Fest 2024

MKT Fest 2024 brought together the industry's most prominent leaders to share their ideas, strategies and experiences. With Orange Digital as an official sponsor, this event was consolidated as the largest marketing congress in Mexico, giving attendees the opportunity to connect and learn from experts in different areas. We share with you a summary of the talks by Nike, Universal Pictures and McDonald's, with key ideas that highlighted the importance of authenticity, innovation and connection with consumers.
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MKT Fest 2024: This is how the largest Marketing Congress in Mexico was experienced.

Over the course of three days, marketing industry leaders shared their knowledge and experiences in talks, spotlights and masterclasses; during the event they highlighted the trends that are transforming the marketing landscape. Here is a summary of the highlights.
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MTY '26: How Monterrey is Preparing for the World Cup with Marketing Strategies

The "Road to MTY 26" talk at MKT Fest explored how Monterrey is preparing to be one of the venues for the 2026 World Cup, highlighting its role in the organization of this mega-event. With the participation of representatives from Rayados, the Monterrey FWC26 organizing committee, and the Nuevo León Ministry of Tourism, the plans to welcome millions of visitors, the preparations for the BBVA Stadium and the city's tourism positioning strategy were discussed. Key details of the tournament were shared, including the expansion to 48 national teams and 104 matches, as well as opportunities to boost tourism and the local economy.
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Unhinged Marketing: Duolingo at MKT Fest 2024

At MKT Fest, Kim de Anda, Regional Marketing Manager for Duolingo Latin America, shared how "unhinged marketing" has redefined the way the brand communicates on social media. Through authentic and unconventional strategies, such as the use of its famous Duo bot on TikTok, Duolingo has been able to connect with audiences by showing a fun and real approach. Kim explained that the key to their content is not to drive immediate downloads, but to stay in users' minds for when they decide to learn a new language.
Guides

8 Strategies for Getting the Most Out of Salesforce Marketing Cloud

Discover how to get the most out of Salesforce Marketing Cloud (SFMC) with these 8 keys that will help you improve your digital marketing campaigns. From effective segmentation to the use of artificial intelligence and advanced personalization, this blog will guide you in aligning strategies with your company's goals, real-time optimization and much more. Learn how to transform your relationship with your customers and boost your results with SFMC!
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Personalize your campaigns using unified customer data with Marketing Cloud Growth & Advanced

At Dreamforce 2024, Salesforce introduced revolutionary new tools to optimize digital marketing campaigns: Marketing Cloud Growth and Advanced. These platforms, designed for SMBs, enable marketing teams to leverage unified customer data through Data Cloud, using AI to segment audiences, automate campaigns and measure results in real time. With these new capabilities, businesses can create hyper-personalized marketing strategies, driving growth and generating more effective interactions with their customers.