BlOGS

At Dreamforce 2024, Salesforce introduced revolutionary new tools to optimize digital marketing campaigns: Marketing Cloud Growth and Advanced. These platforms, designed for SMBs, enable marketing teams to leverage unified customer data through Data Cloud, using AI to segment audiences, automate campaigns and measure results in real time. With these new capabilities, businesses can create hyper-personalized marketing strategies, driving growth and generating more effective interactions with their customers.

On this occasion, Ro, our Marketing Champion, will share his experience to help you discover how to improve your email communication by applying these 4 rules of accessibility. Optimize your digital communication and make every email count!

This year, we were recognized in the Managed Service Provider (MSP) category thanks to our work with Club Deportivo Guadalajara (Chivas FC), one of the most successful teams in Mexico.

Salesforce has launched Marketing Cloud Advanced Edition in Dreamforce 2024, taking marketing automation and personalization to the next level. With new tools like Einstein Engagement Scoring, unified SMS conversations and Path Experiment, this edition gives companies advanced capabilities to optimize their campaigns and improve the customer experience. Find out in our blog how these innovations can transform the way you connect with your audience and scale your digital marketing.

Agentforce is Salesforce's new artificial intelligence platform that enables companies to create AI agents to assist customers and perform actions on their behalf, such as placing orders or booking flights. These autonomous, proactive agents are designed to execute specific tasks based on their role, using trusted data from a variety of sources. Predefined agents include the Service Agent, which resolves cases 24/7; the Sales Development Representative (SDR) Agent, which manages objects and schedules meetings; and the Personal Shopper Agent, which facilitates personalized conversations on messaging platforms. Agentforce improves business efficiency and customer experience, and is available to all Salesforce users.

360° Experience: Retail & Consumer Goods demonstrated how technology and innovative digital strategies can transform the retail and consumer goods sector. From the immersive Salesforce demo and Orange Digital to culinary experiences and expert insights, every moment underscored the potential of technology to drive business success.‍

At Orange Digital CX, our commitment to the community is reflected in our participation in the global Pledge 1% movement, where we dedicate 1% of our time and resources to make a meaningful difference. Recently, our team in CDMX teamed up with Fundación Casa Hogar Dulce Hogar to transform their facilities, providing materials and painting floors and walls, creating a more welcoming environment for the children. This activity is just one of several initiatives we have carried out, with similar actions in Argentina and Monterrey, demonstrating our ongoing commitment to the well-being of our communities.

Salesforce Marketing Cloud (SFMC) stands out as an essential solution for personalizing and automating customer interactions across multiple channels. With advanced artificial intelligence capabilities, SFMC enables the creation of highly personalized messages, automates routine tasks and provides real-time analytics to optimize campaigns. By implementing these best practices and with the support of Orange Digital, companies can transform their marketing strategies and maximize their results. Find out how to improve your customer experience with SFMC and Orange Digital!

Choosing between an in-house team and a Managed Service Provider (MSP) such as Orange Digital CX can be critical to the success of your business. While an in-house team offers brand-specific expertise, an MSP brings specialization, flexibility and efficiency, allowing you to scale your operations and maximize your return on investment. Find out how an MSP can transform your marketing strategy in our latest article - don't miss it!