360° Experience: Retail & Consumer Goods | Elevating Consumer Experience

On September 4th in Mexico City, Orange Digitalin collaboration with Salesforce, held an event for the retail and consumer goods industry. retail and consumer goods that opened up new perspectives on how to transform the consumer experience in the retail environment. This meeting stood out for its fusion of advanced knowledge and technology.

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Innovation in Digital Strategies: An Interactive Demonstration

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More than 30 guests participated in an immersive demo that revealed the impact of Salesforce Marketing Cloud and Data Cloud in the retail sector. The session, led by experts Rodrigo Santander and Alfredo Ledesma, both Solution Architects with more than seven Salesforce certifications, gave attendees a detailed look at how to optimize digital strategies to better understand their customers and achieve superior goals.

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OXXO Forum + Orange Digital: Perspectives and Advances

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The event also provided an opportunity to hear from leading industry professionals, such as representatives from OXXO. The forum explored innovations in retail and discussed how the consumer experience is being redefined in Mexico on Retail Media, where Hector Romero, CEO and Co-Founder, Orange Digital and Jose Manuel Rangel, Ad Operations and Design Manager for Retail & Digital Media Services, OXXO discussed new trends and how OXXO ensures customer satisfaction with unified data.

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Gastronomic Experience and Networking

The day not only focused on technology, but also offered an unforgettable gastronomic experience with chef Kill Bill. Attendees enjoyed an exhibition on the art of ronqueo, an experience that symbolized the creativity and innovation that characterizes Orange Digital.

To culminate the event, a vibrant networking atmosphere was created, where participants exchanged ideas and established new contacts while a live DJ livened up the atmosphere.

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Don't miss future events

360° Experience: Retail & Consumer Goods demonstrated how technology and innovative digital strategies can transform the retail and consumer goods sector. From Salesforce and Orange Digital ' s immersive demo to culinary experiences and expert insights, every moment underscored the potential of technology to drive business success.

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Don't miss our upcoming events and discover how Orange Digital can take your digital strategy to the next level. Follow us on our social networks to stay up to date with our next edition of 360° Experience.

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Do you have questions or want more information? Contact us and explore how Orange Digital can empower your success.

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Stay tuned and find out how Orange Digital and Salesforce can help you achieve your business goals!

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