360° Experience: Retail & Consumer Goods | Elevating Consumer Experience

11/9/2024

On September 4th in Mexico City, Orange Digitalin collaboration with Salesforce, held an event for the retail and consumer goods industry. retail and consumer goods that opened up new perspectives on how to transform the consumer experience in the retail environment. This meeting stood out for its fusion of advanced knowledge and technology.

‍

Innovation in Digital Strategies: An Interactive Demonstration

‍

More than 30 guests participated in an immersive demo that revealed the impact of Salesforce Marketing Cloud and Data Cloud in the retail sector. The session, led by experts Rodrigo Santander and Alfredo Ledesma, both Solution Architects with more than seven Salesforce certifications, gave attendees a detailed look at how to optimize digital strategies to better understand their customers and achieve superior goals.

‍

‍

OXXO Forum + Orange Digital: Perspectives and Advances

‍

The event also provided an opportunity to hear from leading industry professionals, such as representatives from OXXO. The forum explored innovations in retail and discussed how the consumer experience is being redefined in Mexico on Retail Media, where Hector Romero, CEO and Co-Founder, Orange Digital and Jose Manuel Rangel, Ad Operations and Design Manager for Retail & Digital Media Services, OXXO discussed new trends and how OXXO ensures customer satisfaction with unified data.

‍

‍

Gastronomic Experience and Networking

The day not only focused on technology, but also offered an unforgettable gastronomic experience with chef Kill Bill. Attendees enjoyed an exhibition on the art of ronqueo, an experience that symbolized the creativity and innovation that characterizes Orange Digital.

To culminate the event, a vibrant networking atmosphere was created, where participants exchanged ideas and established new contacts while a live DJ livened up the atmosphere.

‍

Don't miss future events

360° Experience: Retail & Consumer Goods demonstrated how technology and innovative digital strategies can transform the retail and consumer goods sector. From Salesforce and Orange Digital ' s immersive demo to culinary experiences and expert insights, every moment underscored the potential of technology to drive business success.

‍

Don't miss our upcoming events and discover how Orange Digital can take your digital strategy to the next level. Follow us on our social networks to stay up to date with our next edition of 360° Experience.

‍

Do you have questions or want more information? Contact us and explore how Orange Digital can empower your success.

‍

Stay tuned and find out how Orange Digital and Salesforce can help you achieve your business goals!

‍

RECENT ENTRIES

News

Meet Agentforce: Salesforce's new artificial intelligence platform

Agentforce is Salesforce's new artificial intelligence platform that enables companies to create AI agents to assist customers and perform actions on their behalf, such as placing orders or booking flights. These autonomous, proactive agents are designed to execute specific tasks based on their role, using trusted data from a variety of sources. Predefined agents include the Service Agent, which resolves cases 24/7; the Sales Development Representative (SDR) Agent, which manages objects and schedules meetings; and the Personal Shopper Agent, which facilitates personalized conversations on messaging platforms. Agentforce improves business efficiency and customer experience, and is available to all Salesforce users.

News

360° Experience: Retail & Consumer Goods | Elevating Consumer Experience

360° Experience: Retail & Consumer Goods demonstrated how technology and innovative digital strategies can transform the retail and consumer goods sector. From the immersive Salesforce demo and Orange Digital to culinary experiences and expert insights, every moment underscored the potential of technology to drive business success.‍

Guides

Making a Difference: Orange Digital CX and Pledge 1% at Casa Hogar Dulce Hogar

At Orange Digital CX, our commitment to the community is reflected in our participation in the global Pledge 1% movement, where we dedicate 1% of our time and resources to make a meaningful difference. Recently, our team in CDMX teamed up with Fundación Casa Hogar Dulce Hogar to transform their facilities, providing materials and painting floors and walls, creating a more welcoming environment for the children. This activity is just one of several initiatives we have carried out, with similar actions in Argentina and Monterrey, demonstrating our ongoing commitment to the well-being of our communities.