How to Improve Fan Experience with Digital Strategies and Use of Data

Digital Transformation in Sports & Entertainment: Revolutionizing the Fan Experience

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In the digital era, the sports and entertainment industry is faced with the need to adapt to new demands, both from technology and from the fans themselves.

In order to address these challenges and showcase concrete opportunities for innovation, the Orange Digital CX team organized an exclusive webinar entitled "Digital Transformation in Sports & Entertainment". At this event, marketing, data, and technology experts shared how organizations can optimize their digital strategies, maximize revenue, and build fan loyalty through the intelligent use of data.

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The Challenges in Sports & Entertainment and How to Overcome Them

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During the webinar, speakers Héctor Romero, Ani Pontigo and Aldo Guerrero addressed several challenges affecting the industry. One of the main topics was the data monetization. Sports organizations have valuable data from their fans that, if used correctly, can be transformed into revenue through segmented marketing strategies. However, this data is often not fully leveraged, and the webinar explored tactics to turn it into a powerful tool for growth.

Another challenge discussed was the disconnected fan experiencewhere fan interactions are often limited to the event itself, missing opportunities to connect before and after the event. Experts explained how an ongoing, personalized experience can not only increase fan engagement, but also prolong the relationship over time.

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Innovation in the Fan Experience: The Case of Boletomóvil

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Aldo Guerrero, Business Director at Boletomóvilshared a success story of how this platform has transformed the fan experience. Boletomóvil digitized the ticket sales process, eliminating the need to wait in line and improving security through digital ticketing. Thanks to this innovation, fans enjoy a seamless and secure experience from ticket purchase to event entry.

In addition, Boletomóvil enables the personalization of the fan journey by leveraging data to offer tailored promotions and services, depending on the attendance history of each fan. An example of this are reactivation campaigns for fans who have not attended events for a long time, through targeted discounts and personalized messages.

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Personalization and Data Use: Keys to the Future of the Industry

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Data integration with tools such as Yoshi Cashless is transforming the way each fan is profiled and understood. With data from multiple sources, such as ticket purchases and in-event consumption, organizers can offer personalized promotions and tailor marketing strategies for different fan segments. This segmentation capability allows each fan to receive a unique experience, driving loyalty and increasing the frequency of event attendance.

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Conclusion: Transforming Fan Engagement with Orange Digital CX

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In a world where digital transformation is advancing rapidly, the sports and entertainment sector cannot be left behind. Personalization and intelligent use of data are essential to creating memorable experiences that build fan loyalty and increase revenue. At Orange Digital CX, we are committed to helping sports and entertainment organizations implement these innovations and optimize their digital strategy to adapt to today's demands.

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If you missed the webinar or want to go deeper into the topics mentioned, here is the full video. Do not hesitate to contact us at Orange Digital CX if you want to take your fans' experience to the next level and transform your digital strategy effectively.

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