BlOGS

The "Road to MTY 26" talk at MKT Fest explored how Monterrey is preparing to be one of the venues for the 2026 World Cup, highlighting its role in the organization of this mega-event. With the participation of representatives from Rayados, the Monterrey FWC26 organizing committee, and the Nuevo León Ministry of Tourism, the plans to welcome millions of visitors, the preparations for the BBVA Stadium and the city's tourism positioning strategy were discussed. Key details of the tournament were shared, including the expansion to 48 national teams and 104 matches, as well as opportunities to boost tourism and the local economy.

At MKT Fest, Sephora highlighted its commitment to inclusion and diversity as central to its marketing strategy. Through its manifesto, the brand seeks not only to promote beauty, but to do so in a way that celebrates authenticity and empowers all people to express themselves. During the talk, they discussed how Sephora has integrated these values into its campaigns and activities, ensuring that each action reinforces its mission to be an inclusive brand.

At MKT Fest, Kim de Anda, Regional Marketing Manager for Duolingo Latin America, shared how "unhinged marketing" has redefined the way the brand communicates on social media. Through authentic and unconventional strategies, such as the use of its famous Duo bot on TikTok, Duolingo has been able to connect with audiences by showing a fun and real approach. Kim explained that the key to their content is not to drive immediate downloads, but to stay in users' minds for when they decide to learn a new language.

Discover how to get the most out of Salesforce Marketing Cloud (SFMC) with these 8 keys that will help you improve your digital marketing campaigns. From effective segmentation to the use of artificial intelligence and advanced personalization, this blog will guide you in aligning strategies with your company's goals, real-time optimization and much more. Learn how to transform your relationship with your customers and boost your results with SFMC!

At Dreamforce 2024, Salesforce introduced revolutionary new tools to optimize digital marketing campaigns: Marketing Cloud Growth and Advanced. These platforms, designed for SMBs, enable marketing teams to leverage unified customer data through Data Cloud, using AI to segment audiences, automate campaigns and measure results in real time. With these new capabilities, businesses can create hyper-personalized marketing strategies, driving growth and generating more effective interactions with their customers.

On this occasion, Ro, our Marketing Champion, will share his experience to help you discover how to improve your email communication by applying these 4 rules of accessibility. Optimize your digital communication and make every email count!

This year, we were recognized in the Managed Service Provider (MSP) category thanks to our work with Club Deportivo Guadalajara (Chivas FC), one of the most successful teams in Mexico.

Salesforce has launched Marketing Cloud Advanced Edition in Dreamforce 2024, taking marketing automation and personalization to the next level. With new tools like Einstein Engagement Scoring, unified SMS conversations and Path Experiment, this edition gives companies advanced capabilities to optimize their campaigns and improve the customer experience. Find out in our blog how these innovations can transform the way you connect with your audience and scale your digital marketing.

Agentforce is Salesforce's new artificial intelligence platform that enables companies to create AI agents to assist customers and perform actions on their behalf, such as placing orders or booking flights. These autonomous, proactive agents are designed to execute specific tasks based on their role, using trusted data from a variety of sources. Predefined agents include the Service Agent, which resolves cases 24/7; the Sales Development Representative (SDR) Agent, which manages objects and schedules meetings; and the Personal Shopper Agent, which facilitates personalized conversations on messaging platforms. Agentforce improves business efficiency and customer experience, and is available to all Salesforce users.