MKT Fest 2024: The Future of Marketing in Mexico

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MKT Fest 2024 has established itself as the most relevant event for marketing professionals in Mexico.

From October 10-12, Monterrey became the center of creativity and innovation, bringing together the most influential brands and industry leaders.

This year, the Luis Elizondo Auditorium is the stage where students, professionals and marketing enthusiasts will connect and learn from leading experts.

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One of the panels that captured the audience's attention was. "Road to MTY 2026", a talk that addressed the crucial role of Monterrey as the host of the next FIFA World Cup in 2026, and the importance of marketing in the preparation of this historic event. Orange Digital CX, as the main sponsor of the MKT Fest, was an integral part of this conversation, supporting and facilitating the exchange of ideas among industry leaders.

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Road to MTY 2026: Speakers and Moderator

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The talk was moderated by Juan Carlos Díaz Murrieta, a TUDN sports journalist with extensive experience in covering international sporting events.

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His role as moderator brought a dynamic vision to the panel, connecting with the experts and guiding the conversation in an agile manner.

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Speakers included:

• Maricarmen Martínez Villarreal, Secretary of Tourism of Nuevo León, who highlighted the state's readiness to receive millions of visitors, thanks to her experience in public relations and project management.
  
• Alberto Molina Caballero, Director of Operations for Club de Fútbol Monterrey Rayados, who has played a key role in preparing the BBVA Stadium for the World Cup, ensuring that the facilities meet the highest international standards.
  
• Francisco Rodríguez, Communication and Business Strategy Specialist at Monterrey FWC26, who provided his vision on the communication strategy around this mega-event, turning relationships into opportunities for the region.

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Preparing Monterrey for the 2026 World Cup

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The talk addressed crucial issues related to the 2026 FIFA World Cup, highlighting the magnitude of this event.
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It will be the first tournament with 48 national teams, 104 matches and a duration of 40 days, making it the largest sporting event in the history of mankind. The 16 host cities, including Monterrey, will receive more than 8 million visitors, with a potential of 5 million tickets available.

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Panelists also discussed the importance of marketing to maximize the impact of the World Cup in Monterrey. From Nuevo Leon Travel 's strategy to attract tourists with previous events such as games of legends, music and film festivals, to the preparation of the BBVA Stadium to offer an unforgettable experience to attendees, the panelists also discussed the importance of marketing to maximize the impact of the World Cup in Monterrey.

The panel highlighted how Monterrey will not only be a match venue, but a destination for unique experiences with 360° activations and pre-World Cup events, with the goal of strengthening brand presence and generating a lasting impact on the community.

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Orange Digital CX: Elevating Large Scale Event Communication

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As the main sponsor of MKT Fest 2024, Orange Digital CX is proud to be part of initiatives that promote the growth of marketing and the development of the sports industry in Mexico.

Our ability to integrate advanced digital tools, such as audience segmentation and campaign automation, could be crucial for events of this size to have seamless communication and a better experience for attendees.

From personalized activations to the creation of omnichannel campaigns, at Orange Digital CX we have the solutions to take sports marketing to another level.

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Connect with us!

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If you are interested in learning how Orange Digital CX can help your company leverage the excitement and impact of events like the 2026 World Cup, contact us.

We are here to help you take your marketing strategy to the next level with our digital solutions.

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