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Orange Digital CX at Salesforce Connections 2024: Innovation and Connections in Chicago

29/5/2024

Salesforce Connections 2024 was held in Chicago, an annual event that brings together marketing and e-commerce leaders to explore the latest innovations in Salesforce, especially in Marketing Cloud and Commerce Cloud.

This year, the event highlighted the growing integration of artificial intelligence (AI) and data management, attracting professionals from around the world, including some of our customers at Orange Digital CX.



Highlights of Salesforce Connections 2024

The keynote was led by Ariel Kelman, President and CMO of Salesforce, who presented an inspiring vision for the future of marketing and e-commerce.

Here are some of the highlights:

  • Artificial Intelligence and Data Cloud: Significant advances were revealed highlighting the potential of these technologies to transform enterprise data management. enterprise data management.
  • Salesforce Einstein 1: Introducing Salesforce Einstein 1, a platform designed for enterprise artificial intelligence based on Salesforce Data Cloud data.
  • What's New: Introduction of new AI capabilities in Salesforce, including AI Sales Cloud, AI Service Cloud, AI Marketing Cloud and AI Commerce Cloud.
  • Einstein Copilot: Implementation of conversational assistants that facilitate automated , natural language interactions .

The Orange Digital CX Experience at Connections 2024

As a specialized partner in Salesforce Marketing CloudConnections, Orange Digital CX not only attended the event, but also brought several of our clients to experience Connections in Chicago first hand.

Our commitment to our clients was reflected in every detail of our participation.


Customized Itinerary for Our Clients

We were in charge of creating a customized itinerary for each of our clients, considering the most relevant talks and sessions according to their industries.

This allowed them to take full advantage of the event, gaining specific insights and knowledge that they can apply directly to their businesses.


Party Bus and Chicago Tour

To further enrich the experience, we hired a party bus that took our clients to several iconic Chicago tourist spots.

Our clients were able to enjoy an afternoon of networking and sightseeing, creating memorable memories and strengthening the relationship with our team.


Salesforce Connections 2024: Beyond the Event

The Salesforce Connections 2024 was not just about presentations and briefings.

It was a space where companies could see how the integration of AI and data into their operations can lead to new heights of efficiency and personalization.


IA Copilots in Action

One of the big news was the integration of multiple AI Copilots, working in harmony to deliver personalized experiences.

These intelligent assistants not only improve customer interaction, but also optimize internal processes, demonstrating the power of AI in the business environment.


Einstein Personalization

The personalization powered by Einstein was another key theme.

This technology enables the creation of cross-marketing campaigns that are automatically triggered based on real-time behavior and a unified customer profile. real-time behavior and unified customer profile.

This ensures that every customer interaction is relevant and personalized, significantly improving the user experience.


The Value Proposition of Orange Digital CX

At Orange Digital CX, we pride ourselves on being at the forefront of these technological innovations.

Our mission is to help companies realize, execute and optimize their digital strategies using Salesforce Marketing Cloud.

Our personalized approach and commitment to our clients' growth sets us apart in the marketplace.

Conclusion

Salesforce Connections 2024 in Chicago was a transformative experience for both Orange Digital CX and our customers.

The combination of inspiring presentations, new technologies and a personalized experience made this event an ideal platform to explore the future of marketing and e-commerce.

If you would like to learn more about how Orange Digital CX can help you transform your digital marketing strategy with Salesforce Marketing Cloudyour digital marketing strategy, contact us today!

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