Should you trust Artificial Intelligence? Security and Transparency with Salesforce and Orange Digital

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In today's world, trust in artificial intelligence (AI) is crucial to its adoption and success. Salesforce has excelled in its focus on building trusted and ethical AI .

Below, we explore how Salesforce builds this trust and how at Orange Digital we follow similar principles to protect your data and ensure responsible use of AI.

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Salesforce: Promoting Trust in AI

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Foundations of Trust in Artificial Intelligence

• Human Understanding: Artificial Intelligence must understand and satisfy human needs. According to Kat Holmes, EVP and Chief Design Officer of Salesforcethe key is effective matchmaking between the technology and the user's needs.
• User Interface: Designing interfaces that facilitate initial and continuous interaction with Artificial Intelligence is vital. A simple and clear interaction can build trust from the first contact.
• Continuous Interactions: Trust is cultivated through repeated interactions where the user can give feedback and improve the technology.

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Building Trust in the Workplace

• Training: Daniel Lim of Salesforce Futures highlights the importance of AI training to close the trust gap. Understanding how and when to use AI is critical.
• Human Oversight: Keeping humans in control of AI is essential to its adoption. This includes oversight of critical models and decisions.
• Practical Use: Trust is gained through continued use and demonstration of tangible benefits of AI.

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Technical Solutions for Common Concerns

• Data Quality: Ensuring that AI models are based on high-quality data is crucial to avoid errors and biases.
• Zero Retention Policy: Salesforce implements a zero retention policy to ensure that customer data is not stored or used inappropriately.
• Einstein Trust Layer: Includes features such as data masking and toxicity detection to protect data privacy and security.

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Ethics in AI

• Responsible Innovation: Salesforce prioritizes responsible innovation with clear guidelines on the development and use of AI.
• Trusted Patterns: Implementation of controls and patterns that ensure transparency, security and accuracy in the use of AI.

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Orange DigitalCommitment to Safety and Ethics in AI

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At Orange Digitalwe adopt the same principles of trust and security as Salesforce to provide you with AI solutions you can trust.

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Principles of Safety and Ethics in Orange Digital

• Data Protection: We implement strict data protection policies to ensure that your information is secure and private.
• Responsible AI: We follow ethical practices in the development and use of AI, ensuring that our solutions are safe and reliable.
• Human Supervision: We keep humans at the center of our AI solutions to ensure conscious and supervised decision making.

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Benefits of Relying on Orange Digital

• Experience and Knowledge: Our team is trained and continuously updated on AI best practices.
• Customized Solutions: We tailor our solutions to the specific needs of your business to maximize benefits and minimize risks.
• Constant Innovation: We stay at the forefront of technology, ensuring that you always have access to the most advanced and secure tools on the market.

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Conclusion

Confidence in artificial intelligence is critical to its adoption and success. adoption and success. Both Salesforce and Orange Digital are committed to building and maintaining that trust through responsible, safe and ethical practices. responsible, secure and ethical practices.

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Let's talk!

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Interested in learning more about how we can help you integrate Artificial Intelligence securely and reliably into your business?

Contact us Orange Digital today and find out how our solutions can transform your business.

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