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Unlocking the Potential of Salesforce Marketing Cloud with DESelect: Simplifying Code-Free Segmentation


In the world of digital marketing, the ability to reach the right audience at the right time is critical to the success of any campaign.

However, for many marketers, creating advanced segments on Salesforce Marketing Cloud can be a major challenge. This is where DESelect comes in, an innovative application designed to simplify segmentation without the need to write SQL code.

What is DESelect?

DESelect is an application for Salesforce Marketing Cloud that aims to make marketers' lives easier by offering them a code-free targeting solution.

Why do Marketing Cloud users need DESelect?

A key activity for a data-driven marketer is to create highly segmented campaigns and sophisticated audiences, and this should not be difficult. However, creating a more complex segment or audience in the Marketing Cloud platform requires knowledge of writing SQL queries. This can be tricky and not everyone is enthusiastic about writing SQL. Some teams are not ready for SQL when they start with SFMC and realize they need to upgrade their team's skills or invest in outsourcing.

SQL-related bottlenecks are one of the critical issues that DESelect addresses through an intuitive drag-and-drop solution for SFMC. In addition, DESelect saves up to 50% of the time required to create advanced segments, even for users who know SQL well.

Why should I have DESelect?

DESelect is a platform that allows Marketing Cloud users to segment audiences without writing SQL and use rules to prevent subscribers from receiving too many messages. It unlocks new revenue opportunities, eliminates technical dependencies and sends the right message to the right audiences the right number of times.

Now that you know the benefits of DESelect, are you ready to discover more?

Join us for our next webinar in partnership with DESelect on April 18 at 11 a.m. CST to explore even more how this tool can empower your marketing strategy. CST to further explore how this tool can empower your marketing strategy.

Register now by clicking the image below!

Register for the webinar: You Have Marketing Cloud... Now What?
Webinar: You Have Marketing Cloud... Now What?



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In this blog post, we recap the webinar "You Have Marketing Cloud.... Now What?" presented by Orange Digital CX and DESelect during which we explored the essential next steps after implementing Salesforce Marketing Cloud (SFMC). We highlighted how DESelect acts as the perfect bridge between the basic and advanced SFMC modules, allowing users to optimize audience segmentation without the need for complex SQL queries.

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